Strategy

Nobody Tells You to Do This Before You Write a Single Word

Nobody Tells You to Do This Before You Write a Single Word

The Story The Expertise Was There. The Years Were There. Nothing Was on Paper. Miriam was 54 years old with two decades of healthcare leadership behind her. A leader who had turned around failing hospital units, mentored hundreds of nurses, and survived a burnout so...

Write the Book Your Future Clients Are Searching For

Write the Book Your Future Clients Are Searching For

Don’t Write Blindly—Write What Your Market Needs As entrepreneurs, coaches, and consultants, you know your expertise can transform lives. But when it comes to writing your book, the biggest question is: What should I write about? Writing a book purely based on what...