So, you’ve done it. You wrote the book, pushed through edits, hit “publish,” and maybe even celebrated with a launch party. Congratulations! You’ve achieved what most people only dream of.
But here’s the part no one tells you: publishing your book is just the beginning.
If you’re an entrepreneur, coach, or consultant, your book isn’t just a piece of art—it’s a business tool. A powerful one. And if you’re wondering, “Now what?” you’re not alone.
I’ll be honest with you. When I first published my book, I didn’t sell thousands of copies. It wasn’t topping bestseller lists or flying off shelves. But you know what it did do? It got me recognition. It positioned me as an expert. It opened the doors to stages, podcasts, and consulting opportunities.
That’s the real power of a book: authority, visibility, and leverage.
Here’s a shift in perspective: stop treating your book as the finish line. Think of it as a door opener.
A client of mine published a leadership book and was frustrated that it “wasn’t selling.” But when she started using it as her “calling card,” everything shifted. She sent copies to potential clients, left them with decision-makers after meetings, and used her book as her speaker pitch.
Within six months, she had landed three keynote talks and a consulting contract that paid her more than ten years’ worth of book royalties.
That’s the kind of ROI you want to play for.
If you’re sitting there with your book in hand and asking “Now what?”, here are three moves to make immediately:
Your book is not the end of your story—it’s the beginning of a bigger stage, greater impact, and deeper influence. Don’t let it collect dust. Put it to work.
Because here’s the truth: books don’t build businesses. Authors who know how to use their books do.
👉 Want to go deeper into this? Check out the full podcast episode: “You Published Your Book, Now What?” where I break down the exact strategies entrepreneurs, coaches, and consultants can use to turn their book into a business-building machine.
6x International Bestselling Author, Co-founder of the Silicon Valley Wellness Movement As featured in The Authorities, Co-Authored with NYT Bestselling Author Dr. John Gray
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